Introducing the Luka 3: Jordan Brand’s Latest Signature Shoe for NBA Superstar Luka Dončić

Jordan Brand and NBA superstar Luka Dončić have teamed up to unveil the highly anticipated Luka 3, the latest addition to Dončić’s signature shoe line. The Luka 3 is designed to enhance the agility and performance of the Dallas Mavericks guard, providing him with the edge he needs on the court.

Drawing inspiration from Dončić’s love for high-performance sports cars, the Luka 3 features a full-length cushion 3.0 foam material that offers a lightweight and responsive ride, perfect for quick movements and transitions. The shoe’s midsole system is engineered for durability and speed, essential for Dončić’s attacking style of play.

Rooted in both legacy and innovation, the Luka 3 reflects Jordan Brand’s commitment to pushing the boundaries of basketball design. As the first European-born-and-raised signature athlete for the brand, Dončić embodies global superstar status, transcending borders with his exceptional talent and passion for the game.

The Luka 3 will be available in a range of colorways, each celebrating a unique aspect of Dončić’s character and playing style. From the Midnight Racer inspired by late-night drives to the Motorsport paying homage to racing heritage, each design tells a story of Dončić’s journey and love for the game.

Basketball enthusiasts worldwide can get their hands on the Luka 3 starting July 5, 2024, with prices set at $130 for adults and varying prices for GS/PS/TD sizes. With its combination of performance, style, and sustainability, the Luka 3 is sure to be a hit among fans of both Luka Dončić and Jordan Brand.