“The NBA Unveils New Campaign: ‘Playoff Mode. It’s a Thing'”

The NBA has launched its latest campaign, “Playoff Mode. It’s a Thing,” to capture the intensity and excitement of the postseason journey as teams compete for a spot in the NBA Playoffs presented by Google Pixel. Narrated by Chris Rock, the campaign features NBA stars like Nikola Jokić, Jayson Tatum, Anthony Edwards, and Damian Lillard, alongside ESPN’s Malika Andrews and NBA legend Shaquille O’Neal.

Directed by Felix Brady and created with Translation, the campaign will be complemented by a print, digital, and audio initiative, with high-impact placements across various platforms. Additionally, the NBA introduces its first signature sonic brand identity to enhance the fan experience across digital platforms.

NBA Chief Marketing Officer Tammy Henault stated, “The campaign plays on the idea that the playoffs unlock an elevated version of all of us, from passionate fans to the unrivaled competitors across the league.” The SoFi NBA Play-In Tournament begins tonight on TNT, followed by games on ESPN on Wednesday. The NBA Playoffs, presented by Google Pixel, start on Saturday, April 20, promising an electrifying postseason journey for fans worldwide.

Don’t miss out on the action and excitement of the NBA Playoffs. Tune in to watch the SoFi NBA Play-In Tournament and witness the best teams in the league battle it out for a chance at the championship. Get ready to experience “Playoff Mode. It’s a Thing” like never before.