Candace Parker Named President of adidas Women’s Basketball

Candace Parker, a trailblazer in women’s basketball, has made history once again with her appointment as President of adidas Women’s Basketball. After a successful sixteen-year partnership with adidas, Parker’s transition to this leadership role signifies her commitment to advancing the women’s game and empowering future athletes.

Eric Wise, Global GM at adidas Basketball, expressed his excitement about Parker’s new role, stating that her innovative spirit and passion for the game make her the perfect fit to lead adidas Women’s Basketball into a new era of growth and credibility. Parker’s expertise in the WNBA will be instrumental in shaping initiatives focused on access, representation, and inclusivity for female athletes worldwide.

Parker herself shared her enthusiasm for this new chapter, emphasizing the shared commitment between her and adidas to drive impactful change and set new benchmarks for women’s sports. She sees this appointment as an opportunity to foster a movement centered around innovation, representation, and access, rather than just products.

As President of adidas Women’s Basketball, Parker will not only oversee the brand’s roster of talented female athletes but also lead the development of new product lines tailored to women in basketball. Her appointment underscores adidas’ dedication to promoting women in sports and recognizes Parker’s transformative impact as a change agent and advocate for equality in the industry.

With Parker at the helm, adidas Women’s Basketball is poised to enter a new era of innovation and empowerment, setting the stage for inclusive leadership and continued growth in the world of women’s sports. Parker’s appointment is effective immediately, marking the beginning of an exciting journey for adidas and women in basketball worldwide.