Gatorade Signs WNBA Champion A’ja Wilson to Elite Athlete Roster

The signing of A’ja Wilson by Gatorade marks a significant milestone in the sports drink company’s commitment to supporting top talent in global sports. Wilson, a back-to-back WNBA champion, joins an elite roster of basketball stars, including recent signees like Caitlin Clark and Luka Dončić.

Jeff Kearney, Head of Sports Marketing at Gatorade, expressed excitement about the partnership with Wilson, highlighting her impressive career and accomplishments. Wilson herself shared her excitement about the collaboration, emphasizing the role Gatorade has played in fueling her success both on and off the court.

As a Gatorade athlete, Wilson will be featured prominently in the brand’s marketing campaigns, with her first appearance expected later this Spring. With her track record of two WNBA championships and MVP titles, Wilson brings a wealth of experience and skill to the partnership.

Gatorade’s decision to add Wilson to its roster underscores its dedication to women’s sports, joining other female athletes like Suni Lee, Serena Williams, and Sydney McLaughlin. As a founding sponsor of the WNBA, Gatorade’s support for women’s basketball enters its 22nd season, solidifying its commitment to fueling the best in the game.

Overall, the signing of A’ja Wilson by Gatorade represents a significant step in the company’s ongoing efforts to support and promote top talent in sports, particularly in women’s basketball. With Wilson on board, Gatorade continues to demonstrate its commitment to empowering athletes to achieve their best both on and off the court.