Big3 Basketball League Expands with Addition of Los Angeles Team

The Big3 basketball league, co-founded by iconic rapper and actor Ice Cube in 2017, is making waves once again with the addition of a Los Angeles-based team for the upcoming season. The league announced on Friday that the rights to the L.A. team have been sold to a consortium of investors for a whopping $10 million, solidifying its presence in one of the world’s basketball hotbeds.

Ice Cube expressed his excitement about the expansion, highlighting the opportunity to connect with cities and unlock the fan-base potential. The Big3, known for its unique 3-on-3 format featuring former NBA stars and other basketball veterans, has garnered a loyal following since its inception. With games broadcast on CBS and domestic streaming on X, the league has leveraged its media partnerships to reach a wider audience.

Co-founder Jeff Kwatinetz emphasized the league’s commitment to community engagement, stating that having a team rooted in a city allows for more meaningful connections with fans. The addition of an L.A. team is just the beginning of the Big3’s expansion plans, with Toronto and the U.K. emerging as leading contenders for future teams.

As the Big3 continues to grow and evolve, it remains dedicated to delivering thrilling basketball action while fostering connections with communities worldwide. With the 2024 season set to kick off in June, fans can expect even more excitement and competition from the league. Ice Cube and his team are certainly making a mark in the sports media landscape, and fans can’t wait to see what’s next for the Big3.