VERZUZ Announces Exclusive Partnership with X for Distribution
VERZUZ, the popular online platform created by Swizz Beatz and Timbaland, has made a groundbreaking move by partnering exclusively with X for distribution. This partnership was announced by Swizz Beatz and Timbaland themselves at an event in Cannes, France.
Earlier this year, Swizz Beatz and Timbaland regained full control of VERZUZ from Triller and decided to seek out a new distribution channel. The partnership with X will allow VERZUZ to reach an audience of over 550 million active users, expanding its viewership and international reach significantly.
Swizz Beatz expressed his excitement about the partnership, stating, “We are beyond thrilled to have found the best partner for Verzuz. Not only are we excited to have Verzuz on X, weβre excited to help X build the biggest entertainment company in the world.” Timbaland also shared his enthusiasm, saying, “Our goal has always been to bring Verzuz to the world which we can now do bigger than ever.”
Linda Yaccarino, CEO of X, also expressed her pride in partnering with Swizz Beatz and Timbaland, stating, “Our platform stands at the forefront of innovation, and Verzuz defines the essence of an innovative content experience.”
VERZUZ has already had a significant impact on the music industry, with over 40 episodes, 100 million-plus live views, and over 70 billion impressions. The #VERZUZEFFECT has also been evident, with artists seeing dramatic increases in streaming, ticket sales, and overall revenue after participating in a VERZUZ event.
Overall, this partnership between VERZUZ and X is set to bring even more exciting content and engagement to fans of music and entertainment worldwide. Stay tuned for the next VERZUZ matchup coming soon.