Pusha T Named Global Ambassador for Louis Vuitton: A Fashion and Hip-Hop Fusion

Pusha T, the renowned rapper known for his lyrical prowess and fashion sense, has recently been appointed as the global ambassador for luxury brand Louis Vuitton. This collaboration comes as no surprise, considering Pusha T’s long-standing relationship with fashion icon Pharrell and his own affinity for incorporating fashion references into his music.

The announcement was made on July 8, with Louis Vuitton praising Pusha T for his commitment to artistry and unique personal style. The brand highlighted his ability to infuse diverse cultural influences into his work, aligning perfectly with Louis Vuitton’s vision of storytelling within its menswear universe.

This isn’t Pusha T’s first foray into the world of high fashion. He previously walked the runway at Louis Vuitton’s Spring/Summer Men’s 2025 fashion show in Paris, accompanied by his brother and fellow Clipse rapper, No Malice. The duo even debuted a new song at the event, showcasing the seamless integration of music and fashion in Pusha T’s world.

In an interview with Vogue, Pusha T emphasized the interconnectedness of hip-hop and fashion, stating that he has never separated the two in his mind. This philosophy is evident in his first Louis Vuitton ad campaign, where he is seen sporting the brand’s iconic pieces with his signature flair.

As Pusha T embarks on this new role with Louis Vuitton, fans can expect to see more innovative collaborations and boundary-pushing designs from the rapper and Pharrell. With their shared passion for artistry and storytelling, the partnership is sure to make waves in the world of fashion and music.