Discover Exclusive Deals on Black-Owned Brands During Amazon Prime Day 2024

Amazon Prime Day 2024 is in full swing, and one of the highlights of this year’s event is the promotion of deals on several Black-owned brands from the Buy Black Store. Among these brands is Elle Olivia, an apparel company with a unique and inspiring story behind its creation.

The founder of Elle Olivia, Marty McDonald, was inspired to start the brand after experiencing stereotypes and biases as a Black mother in a hospital setting when her daughter was diagnosed with a serious medical condition. She was asked undignified questions and faced disparities throughout her birth plan and the birth of her child. This experience led her to create a brand that celebrates Black joy and cultural beauty, with a focus on uplifting Black and brown children.

Elle Olivia, named after McDonald’s daughter, has quickly gained popularity and can now be found in major retailers like Target and Amazon. McDonald credits Amazon’s Black Business Accelerator for helping her bring her exclusive collection to life and reach a wider audience.

In addition to Elle Olivia, other Black-owned brands like Black Girl Sunscreen and Camille Rose are also featured in the Prime Day deals. McDonald emphasizes the importance of supporting Black businesses year-round, not just during Black History Month.

For shoppers looking to support Black-owned brands, there are a variety of deals available on products ranging from hair care to skincare to gospel music trivia games. However, shoppers are advised to be cautious of potential scams and to research unfamiliar brands before making a purchase.

Overall, Prime Day presents a prime opportunity to discover and support burgeoning Black-owned brands like Elle Olivia. McDonald hopes that wearing her apparel will give people a sense of representation and the feeling of finally being seen.