Navigating the Oprah Effect: How Carol’s Daughter Turned Disappointment into Opportunity

Small Business Owner’s Dream Comes True After Oprah Mention

Lisa Price, the founder of Carol’s Daughter, had always dreamed of being mentioned by Oprah Winfrey. Back in the day, appearing on “The Oprah Winfrey Show” was a surefire way to boost a small business to new heights. However, when Price’s chance to be featured in Oprah’s magazine fell through after a photo shoot, she was left disappointed.

But as they say, disappointment can sometimes be a blessing in disguise. A year later, in 2002, Oprah’s team reached out to Price and invited her onto the show. This was Price’s moment to shine, as she sat down with Oprah herself to talk about Carol’s Daughter in front of millions of viewers.

However, the opportunity came with a challenge. During the segment, Oprah mentioned that she loved Carol’s Daughter’s foot cream – a product that the company did not actually have at the time. This led to a surge in demand from Oprah’s fans, causing Carol’s Daughter’s website to crash under the weight of the traffic.

Despite the initial setback, Price and her team quickly pivoted and released a foot cream to meet the demand. In the end, the mention by Oprah led to a significant increase in business for Carol’s Daughter.

This story serves as a reminder to small business owners to never give up on their dreams, even in the face of disappointment. Sometimes, a closed door can lead to an even greater opportunity. And as Price’s experience shows, being prepared to seize that opportunity can lead to incredible success.