The “Demure” Trend Taking TikTok by Storm: What You Need to Know

The latest trend taking TikTok by storm is the “demure” trend, which has everyone talking about how to show up cute and classy rather than crass and uncouth. TikTok creator Jools Lebron, also known as Miss Demure, is credited with starting the trend by posting viral videos demonstrating how to be demure in various situations, from applying makeup to enjoying a late-night snack.

Celebrities like WNBA player Angel Reese and Khloe Kardashian have also joined in on the trend, showcasing their own versions of being “very mindful, very demure.” Even beauty industry heavy hitter Patrick Ta has collaborated with Jools on a video demonstrating demure foundation application.

However, as with any social media trend, drama has also emerged. Creator Selyna Brillare has accused Jools of taking credit for something they claim to have come up with years ago. Some users on the platform argue that the real OG of all things demure is none other than Fran Drescher’s character from “The Nanny.”

Whether you’re a fan of the trend or not, it’s clear that the “demure” trend has taken TikTok by storm, with users across the platform showcasing their own interpretations of being cute and classy. But as with all social media trends, it’s likely that TikTok will have moved on to something new by the time you read this.