Meghan Markle’s Impact: Supporting Little-Known Brands and Making a Difference

Meghan Markle, the Duchess of Sussex, is known for her impeccable style and influence in the fashion world. In a recent interview with The New York Times, Markle shared insights into her process of supporting little-known brands and designers, both by wearing their creations and financially contributing to their success.

Dubbed as the “Meghan Effect,” the impact of Markle’s fashion choices is undeniable. Items she wears often sell out online within minutes, showcasing her powerful influence in the industry. Markle revealed that she spends a significant amount of time researching and discovering new designers, especially those from different territories.

One such brand that Markle has recently supported is Cesta Collective, a company that produces hand-woven basket bags by a collective of women in Rwanda. After Markle was spotted carrying one of their bags, the company experienced a surge in sales, prompting Markle to invest in their business.

Markle emphasized the importance of using her platform to shine a spotlight on smaller, up-and-coming brands that deserve recognition. She understands the impact of her global influence and strives to support designers who may not have the same level of exposure.

In addition to her support for other brands, Markle is also gearing up for the launch of her own lifestyle brand, American Riviera Orchard. With her immense influence, the possibilities for the success of her own products are endless, and her impact on future trends in the fashion world is sure to be significant.