Deion Sanders’ Impact on HBCU Football Still Felt Years Later: Saban and SWAC Commissioner Discuss Legacy

Former NFL star Deion Sanders may have left his coaching position at Jackson State, but his impact on HBCU football continues to be felt. During a recent segment on ESPN’s College GameDay, former Alabama coach Nick Saban praised Sanders for the lasting impact he had on the SWAC.

Saban highlighted the influence Sanders had on the SWAC, noting that his popularity led to the conference securing a “huge TV contract.” This contract has allowed the SWAC to upgrade the quality of their programs and provide better opportunities for their players to develop both on and off the field.

SWAC Commissioner Charles McClelland also acknowledged the positive impact Sanders had on the conference. He credited Sanders for bringing more visibility to the SWAC, which has resulted in increased attendance, viewership, and corporate partnerships.

While Sanders’ impact on attendance figures at Jackson State games was significant, McClelland emphasized that the entire SWAC benefited from the increased exposure. He noted that more people are now aware of the quality of football played in the SWAC, leading to a rise in interest from corporate partners and television networks.

Overall, Sanders’ association with the SWAC has had a ripple effect that continues to benefit the conference as a whole. His influence has not only elevated the brand of HBCU football but has also opened up new opportunities for the SWAC to grow and thrive in the future.