Tyson Beckford: The Iconic Face of New Era’s Brand New Apparel Line

Tyson Beckford, the iconic model and actor, is making waves once again with his latest collaboration with New Era. The legendary brand, known for its iconic headwear for professional baseball players, is expanding into streetwear with a new apparel line called “Brand New Era,” with Beckford as the face of the launch.

Beckford’s impact on the fashion industry is undeniable, having been one of the most successful Black male supermodels of all time since his discovery in 1992. His work with brands like Ralph Lauren and Tommy Hilfiger helped shape early forms of streetwear aesthetics, making him a perfect fit for New Era’s new venture.

As the creative director of Brand New Era, Dao-Yi Chao, pointed out, Beckford represents a generation that inspired a cultural movement in the mid-90s when New Era transcended sport and broke into mainstream culture. With 90s trends and streetwear styles making a comeback, Beckford’s role as the face of the brand couldn’t be more fitting.

In a statement, Beckford expressed his excitement about the collaboration, citing his personal connection to New Era caps and how aligning himself with a brand that is evolving feels true to his identity. Despite the changing landscape of fashion, Beckford’s influence and legacy in the industry remain unparalleled.

As the most famous Black male supermodel of all time, according to Out Magazine, Beckford continues to make an impact with his latest collaboration, proving that he is still a force to be reckoned with in the world of modeling and fashion.