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    JAY-Z Praises Kendrick Lamar as a ‘Once-in-a-Generation Artist’ for Headlining Super Bowl

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    Kendrick Lamar to Headline Apple Music Super Bowl LIX Halftime Show in New Orleans

    Fans around the world are eagerly anticipating Kendrick Lamar’s upcoming performance at the Apple Music Super Bowl LIX Halftime Show. The announcement, made by Roc Nation, Apple Music, and the NFL, has sparked excitement for what promises to be a memorable show at The Caesars Superdome in New Orleans on February 9, 2025.

    Roc Nation founder Shawn “JAY-Z” Carter praised Lamar as a once-in-a-generation artist, highlighting his deep love for hip-hop and culture. Seth Dudowsky, Head of Music at the NFL, also commended Lamar’s profound impact on music and culture, noting his ability to redefine and shake the foundation of hip-hop.

    Apple Music’s Oliver Schusser expressed the company’s excitement to bring the show to fans worldwide with their industry-leading Spatial Audio quality. Lamar, a Grammy and Emmy-winning artist, continues to push boundaries in the music industry, earning accolades like a Pulitzer Prize for his album DAMN.

    The Super Bowl performance will be creatively directed by pgLang and produced by DPS, with Roc Nation’s Jesse Collins as executive producer and Hamish Hamilton as director. Apple Music’s partnership with the NFL and Roc Nation has already produced record-breaking halftime shows, and Lamar’s upcoming performance is expected to be another groundbreaking moment in Super Bowl history.

    With Lamar’s reputation for delivering unforgettable performances and his innovative approach to music, fans can expect a show that will redefine the Super Bowl halftime experience. Stay tuned for what is sure to be a show-stopping performance by Kendrick Lamar at Super Bowl LIX.

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