Apple’s “It’s Glowtime” Event: Behind-the-Scenes of The Weeknd’s “Dancing in the Flames” Music Video Shot on iPhone 16 Pro

Apple’s recent “It’s Glowtime” event left fans buzzing with excitement as they got a sneak peek at The Weeknd’s upcoming music video for his latest single, “Dancing in the Flames.” Shot entirely on the newly announced iPhone 16 Pro, the video promises to be a visual masterpiece. Directed by Anton Tammi and featuring cinematography by Erik Henrikkson, the music video is set to premiere on Friday, September 13.

The iPhone 16 Pro boasts a larger display and the thinnest borders ever seen on an Apple product. The pro camera system offers new creative features, including the ability to record in 4K 120fps in Dolby Vision for stunning slow-motion video capture. With four studio-quality mics and the Audio Mix feature, users can expect crystal-clear sound quality and customizable voice options.

In addition to the exciting news about the music video, The Weeknd also revealed the title of his upcoming album, “Hurry Up Tomorrow.” This album marks the final chapter in his acclaimed trilogy, following the success of “Dawn FM” and “After Hours.” Fans are eagerly anticipating the release of this album, which promises to delve into existential and self-referential themes that have captivated audiences worldwide.

With the combination of the highly anticipated music video and the upcoming album release, The Weeknd is set to solidify his status as a groundbreaking artist in the music industry. Stay tuned for more updates on “Dancing in the Flames” and “Hurry Up Tomorrow” as the excitement continues to build.