Eastside Golf Invitational 2019: A Celebration of Diversity and Inclusivity in Golf
The Eastside Golf Invitational at Liberty National Golf Club was a star-studded event that brought together fans, celebrities, and the Morehouse College golf team to showcase the game in a new light. With a focus on authenticity, confidence, and diversity, Eastside Golf is changing the cultural perception of golf.
Players teed off in style, wearing Eastside Golf’s signature gear and the newly-announced Nike footwear collaboration. Special activations from Gin & Juice by Dre and Snoop, MolsonCoors, and D’USSÉ cognac added to the excitement on the course.
The night ended with a surprise performance by rapper Fabolous, who entertained the crowd with his hit songs. The event also raised a significant financial contribution for the Morehouse College golf team, thanks to presenting sponsor Mercedes-Benz USA.
This event marked another milestone in the partnership between Eastside Golf and Mercedes-Benz USA, with a focus on increasing inclusivity in the game and supporting HBCU golf programs. The Invitational capped off a successful week for Eastside Golf, which included the announcement of their Nike collaboration and a pop-up retail experience at Shopify NY.
Overall, the Eastside Golf Invitational was a celebration of the game and a testament to the brand’s commitment to making golf accessible to everyone. With its unique approach and support for diversity in the sport, Eastside Golf is truly changing the game.