The Rise and Fall of Kevin Hart’s Vegan Fast-Food Chain: Hart House

The abrupt closure of all four locations of Kevin Hart’s fast-food vegan restaurant chain Hart House in Los Angeles has left industry experts questioning the staying power of vegan food businesses.

When Hart teamed up with Andy Hooper, the former president of the &pizza chain, to launch Hart House in 2022, the goal was to open 100 locations in five years. The menu featured plant-based “burg’rs” and “chick’n” sandwiches, reflecting Hart’s own shift to a mostly plant-based diet in 2020. Initial reviews were positive, with TikTok food reviewer Keith Lee praising the affordability and taste of the offerings.

However, the closure of all locations has raised concerns about the company’s ambitious expansion plans. Factors such as California’s rising minimum wage and an oversaturated market may have contributed to the decision. Bassem Mostafa, a market analyst, noted that while Kevin Hart’s star power brought visibility to the brand, it may not have translated into sustained customer traffic.

Hart House is not the only vegan business to shut down recently, with other chains like Veggie Grill and Stalk & Speed also facing closures. The closure of Hart House has sparked discussions about the challenges facing vegan food businesses in a competitive market.

Despite the closure, Hooper expressed gratitude to the team, customers, and community partners for their support. The future of Hart House remains uncertain, but a statement on the company’s Instagram hints at a “next chapter.” Kevin Hart himself remains unfazed by the closure, emphasizing his focus on completing his goals regardless of others’ opinions.

As the vegan food industry continues to evolve, the closure of Hart House serves as a reminder of the challenges and uncertainties facing businesses in this space.