Allyson Felix Launches Always Alpha: Revolutionizing Women’s Sports Management

Allyson Felix, the legendary Olympic athlete, is making waves in the sports industry once again with the launch of her latest business venture, Always Alpha. Teaming up with her brother Wes Felix and sports executive Cosette Chaput, Felix aims to revolutionize the traditional sports management model and empower modern women in sports.

With an impressive record of 11 Olympic medals, including seven golds, and 20 World Championship titles, Felix is no stranger to success on the track. However, her impact off the field is equally significant. In 2022, she retired from track and field but remained active in the sports world, launching her own women’s sneaker brand, Saysh, and creating the first-ever nursery in the Olympic Village in Paris.

Always Alpha is the culmination of Felix’s experience and vision for a more inclusive and empowering sports management firm. The goal is to support the next generation of talent in achieving their dreams across various industries, from marketing to entrepreneurship to entertainment.

Co-founder Chaput, who brings her own expertise in digital marketing and sports industry experience, emphasizes the importance of recognizing the unique strengths and potential of female athletes, coaches, and broadcasters. Together, Felix and Chaput are determined to challenge the outdated norms and create a space where women in sports can thrive and excel.

Supported by Dolphin Marketing, Always Alpha is set to disrupt the billion-dollar industry of women’s sports and provide a platform for athletes, investors, moms, entrepreneurs, broadcasters, coaches, advocates, and change-makers to shine. With a focus on empowerment and innovation, Felix and her team are paving the way for a more inclusive and diverse future in sports management.