Gatorade Signs Juju Watkins, Former National Girls Basketball Player of the Year, to Elite Athlete Roster

Juju Watkins, the former National Girls Basketball Player of the Year and standout player at the University of Southern California, has officially joined the elite athlete roster of Gatorade. This exciting partnership will see Watkins working closely with Gatorade to inspire the next generation of athletes, supporting the prestigious Gatorade Player of the Year program, and starring in future marketing campaigns.

Known for her competitive mindset and leadership on the court, Watkins is a perfect fit for Gatorade, a brand synonymous with top-tier athletes. She joins the ranks of other Gatorade National Basketball Players of the Year such as Candace Parker, Jayson Tatum, Paige Bueckers, and Karl-Anthony Towns.

Jeff Kearney, Global Head of Sports Marketing at Gatorade, expressed his enthusiasm for the partnership, stating, “Our Gatorade roster is the most elite in sport, and we’re proud to have signed many of our long-term athlete partners early in their careers. Having a dynamic young talent like Juju join the family is an exciting opportunity to continue moving the game forward.”

Watkins herself shared her excitement about the milestone, saying, “Gatorade has been a part of my life for years, especially after being named the Gatorade National Girls Basketball Player of the Year in 2023, so I’m excited to officially be a member of the family. Gatorade partners with the best athletes in the world, so joining this roster is a huge milestone for me as I look towards the future.”

With this new partnership, Juju Watkins is set to expand her influence both on and off the court, inspiring athletes everywhere to reach their full potential.