Red Lobster’s New CEO Revamps Menu and Strategy to Win Back Customers

Red Lobster, one of America’s most beloved restaurant chains, is undergoing a major transformation under the leadership of its new CEO, Damola Adamolekun. After filing for bankruptcy earlier this year, the company is making a comeback with a strategic plan to win back its loyal customers.

One of the first changes Adamolekun is implementing is the removal of the iconic $20 endless shrimp deal. While this deal was popular among customers, it caused chaos in the kitchen and put a strain on the staff. Adamolekun explained to CNN that the endless shrimp deal was costing the company millions of dollars each year and was not sustainable in the long run.

In addition to discontinuing the endless shrimp deal, Adamolekun plans to streamline the menu to offer a smaller but more focused selection of seafood options. However, fans of the famous Cheddar Bay Biscuits can rest assured that they will remain on the menu.

With a background in leading successful restaurant chains, including P.F. Chang’s, Adamolekun is confident in his ability to turn around Red Lobster. He is also focused on improving the company’s infrastructure and technology to enhance the overall dining experience for customers.

While these changes may take time to fully implement, customers can expect to see a noticeable impact in the coming months. With over 500 locations nationwide, Red Lobster is poised for a fresh start under Adamolekun’s leadership.