Gatorade Launches New Campaign “You Know We Got ‘IT'” Shaping the Future of Football

The NFL season is off to an exciting start, and Gatorade is at the forefront of shaping the future of football with its latest campaign, “You Know We Got ‘IT’.” This campaign celebrates the evolving landscape of football, highlighting the impact of women in the sport, the rise of flag football, and a new era of athlete individualism.

Gatorade, known as the world’s leading sports drink, is expanding its elite roster with new athletes who are redefining the sport. This includes signings such as Lamar Jackson, Justin Jefferson, Puka Nacua, and world champion flag football quarterback Diana Flores. This marks a significant step towards promoting inclusivity and diversity in the sport.

In collaboration with designer Kristin Juszczyk, Gatorade is launching a limited-edition Drop that combines Gatorade’s heritage with Kristin’s unique patchwork style. This collection will be available exclusively on Gatorade.com, showcasing the intersection of fashion and sports.

As part of its Equity in Sports initiative, Gatorade is investing over $600,000 to provide greater access to sports for young athletes, with a focus on female athletes in flag football. This includes donations from sales at Dick’s Sporting Goods and grants to flag football organizations nationwide.

The campaign film, narrated by Lamar Jackson, features a star-studded lineup of athletes inspiring the next generation to find their “IT” and strive for greatness. With a focus on inclusivity and empowerment, Gatorade is paving the way for a more diverse and inclusive future in football.