Celebrating HBCU Culture: Allen Media Group and Procter & Gamble Partner for Exciting Campaigns and Shows

Allen Media Group’s HBCU GO and Procter & Gamble are teaming up to celebrate HBCU culture in a big way. The partnership includes a commercial campaign titled “THIS IS HOW WE HBCYOU,” set to run during the 2024 football season. Additionally, the collaboration will feature the “2024 HBCU GO Sports Pre-Game Live Kick-Off Show,” the first-ever live, on-campus show by HBCU GO leading up to major games of the season, including the Southern Heritage Classic between Tennessee State and Arkansas Pine Bluff.

Byron Allen, founder, chairman, and CEO of Allen Media Group, expressed excitement about the partnership, highlighting P&G’s understanding of the valuable audience HBCU GO can deliver. Eric Austin, vice president of Global Marketing & Media Innovation at Procter & Gamble, emphasized the company’s commitment to connecting with Black consumers through authentic partnerships like this one.

The P&G #HowWeHBCYOU brand commercial campaign, produced by AMG, aims to support HBCU schools and students for their success and growth. Kash Alexander, executive producer of programming at theGrio, expressed enthusiasm for leading the HBCU-themed commercial ad campaign, showcasing compelling narratives in the brand production space.

The “2024 HBCU GO Sports Pre-Game Live Kick-Off Show,” hosted by Jasmine McKoy, Tre Boston, and Tolly Carr, will provide fans with live access to interviews, game strategy, and a taste of HBCU culture. The show’s schedule includes exciting matchups like Bethune Cookman vs Alabama A&M and Jackson State vs Bethune Cookman.

For more information about HBCU GO and the upcoming events, visit HBCUGO.TV. This partnership between Allen Media Group’s HBCU GO and Procter & Gamble is set to bring HBCU culture to the forefront in a meaningful and engaging way.