Strangers Pay It Forward to Moms with #shedeservedthepurse Movement

A heartwarming act of kindness at a local Target has sparked a viral movement on social media, as DeNaesha Gonzalez’s simple gesture of appreciation has inspired others to pay it forward to moms in need.

Gonzalez, a mother herself, stumbled upon a silver purse left behind on a shelf next to baby lotion and children’s medication at her local Target. Recognizing the sacrifice the unknown mom must have made to provide for her child, Gonzalez took to TikTok to express her gratitude.

In a video posted on September 4, Gonzalez captioned, “To the Mother who chose themselves last, you deserve the world tonight and always.” The post quickly went viral, garnering over 4.5 million likes and thousands of comments from mothers who resonated with the sentiment.

The video has sparked a movement with the hashtag #shedeservedthepurse, where people are hiding cash and gift cards inside baby products at stores to help moms do more for themselves. While the movement has seen some bad actors looking for money in diaper and formula containers, Gonzalez remains hopeful for the generosity and kindness it has inspired.

In a recent TikTok video, Gonzalez expressed her gratitude for the outpouring of love and generosity, hoping that the movement will continue to bless mothers everywhere. As brand partnerships are being explored to expand the movement’s reach, Gonzalez’s act of kindness serves as a reminder of the power of compassion and empathy in making a difference in the lives of others.