Foot Locker, Inc. Announces Multi-Year Partnership with Chicago Bulls for 2024-25 NBA Season
Foot Locker, Inc. has scored a slam dunk with its latest partnership with the Chicago Bulls, set to kick off in anticipation of the 2024-25 NBA season. This multi-year collaboration will bring fans closer to the action through a series of community events, exclusive in-store activations, and behind-the-scenes player-focused content.
As a leading basketball retailer in Chicago, Foot Locker aims to deepen its connection to basketball culture by engaging with the Bulls’ passionate fanbase. The partnership will see Foot Locker serve as the presenting partner for Bulls Fest, a festival and 3v3 tournament celebrating basketball’s influence on style, art, and culture.
In addition to hosting community basketball events and exclusive in-store experiences, Foot Locker will also launch a co-branded “Tunnel Walk” series on social media, offering fans a unique glimpse into the players’ pre-game routines. This behind-the-scenes content aims to enhance fan engagement and provide a more intimate look at the players’ experiences.
Frank Bracken, EVP and Chief Commercial Officer of Foot Locker, Inc., expressed excitement about the partnership, highlighting the shared commitment to basketball culture and community between Foot Locker and the Chicago Bulls. Matt Kobe, Executive Vice President of Revenue and Strategy for the Chicago Bulls, echoed this sentiment, emphasizing the innovative ways in which the partnership will inspire and engage fans.
The partnership will be officially celebrated during the Bulls’ game against Orlando on October 30 at the United Center, with a pregame gathering, skills and drills activities, and a Youth 3v3 exhibition game. Foot Locker’s President and CEO, Mary Dillon, will be on hand to present the game ball, further solidifying the brand’s commitment to the basketball community.
With a legacy of over five decades in sneaker culture, Foot Locker’s partnership with the Chicago Bulls is set to elevate its status as a go-to destination for basketball enthusiasts. Stay tuned for more exciting initiatives from Foot Locker as they continue to expand sneaker culture within the basketball community.