Michelob ULTRA and Williams Racing Present the ‘Lap of Legends’ – A Groundbreaking Real vs. Virtual Formula 1 Race Featuring Racing Icons

Michelob ULTRA and Williams Racing have joined forces to create history with the first-ever real vs. virtual Formula 1 race, the ‘Lap of Legends.’ This groundbreaking event will see current Williams driver Logan Sargeant go head-to-head with a lineup of racing legends including Jacques Villeneuve, Jenson Button, Nigel Mansell, and Alain Prost.

Utilizing cutting-edge technology, AI, and augmented reality, the ‘Lap of Legends’ promises to be an unprecedented competition that brings together past and present stars of Formula 1. Racing icon Mario Andretti, speaking exclusively to The Source, shared his excitement about participating in this special event and praised Michelob ULTRA’s partnership with Williams Racing.

The highly anticipated race took place at the iconic Silverstone Circuit, offering fans an electrifying showdown between racing royalty. The event will be featured in a one-hour television special airing on AMC and Roku later this spring, showcasing the thrilling fusion of tradition and technology.

Mario Andretti expressed his enthusiasm for the campaign, highlighting the importance of engaging a new audience and generation of fans in Williams Racing and Formula 1. He emphasized the role of technology in shaping the future of F1 and motorsports, praising the innovations that enhance performance and efficiency in racing.

As a legendary figure in the sport, Andretti offered advice to young stars like Logan Sargeant, encouraging them to absorb knowledge from other drivers and continuously strive for improvement. With the ‘Lap of Legends’ shining a spotlight on Williams Racing’s rich history and promising future, the event serves as a testament to the enduring legacy of the team and the excitement of Formula 1.