“Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop Announces Multi-Year Sponsorship Deal”

The Arizona Bowl, a college football event that brings together teams from the Mountain West Conference and Mid-American Conference, has just announced a groundbreaking sponsorship deal that will change the game day experience for fans. The event will now be known as the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” set to air on December 28, 2024, at 2:30pm MST.

This partnership marks the first time an alcohol partner will serve as the presenting sponsor of an NCAA Bowl Game. Snoop Dogg, along with Dr. Dre, will be promoting their new premium spirits company, Gin & Juice By Dre and Snoop, named after Snoop’s iconic 1994 song. The event will feature a range of activities, including charity events and a SNOOPER Bowl showcasing top youth football teams from California and Arizona.

Snoop Dogg, a well-known philanthropist, has been involved in youth football for years through his Snoop Youth Football League, which has helped numerous kids reach the NFL. The partnership with Gin & Juice By Dre and Snoop is a natural fit for the artist and his commitment to giving back to the community.

The Arizona Bowl’s collaboration with Playfly Premier Partnerships, a sports media and marketing agency, has helped secure this exciting sponsorship deal. The event promises to provide an unforgettable fan experience, combining sports, entertainment, and philanthropy in a unique way.

With this new partnership, the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop” is set to redefine the college football bowl game experience and showcase the power of brand partnerships in the NCAA.