“Snoop Dogg and Gin & Juice By Dre and Snoop Announced as Presenting Sponsors for Arizona Bowl”

The Arizona Bowl has made history with its latest announcement of a multi-year sponsorship deal that will see the annual event renamed as the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop.” This groundbreaking move marks the first NCAA Bowl Game to feature an alcohol partner as the presenting sponsor.

Snoop Dogg, the iconic rapper and entrepreneur, expressed his excitement about the partnership, stating, “I’ve sent many players through my SYFL to colleges (and the NFL) so it’s only fitting that I bring the ‘juice’ back to college football.” Alongside Dr. Dre, Snoop is set to bring their brand to the next level with this collaboration, promising to make the Arizona Bowl a game day experience like never before.

The event will be headlined by Gin & Juice By Dre and Snoop, the inaugural ready-to-drink product from Snoop Dogg and Dr. Dre’s premium spirits company, named after Snoop’s hit 1994 track from his debut album, Doggystyle. Snoop Dogg himself will promote the new line of flavors at the bowl, which will also feature various events, including charity initiatives and the SNOOPER Bowl showcasing top youth football teams.

The partnership between the Arizona Bowl and Playfly Premier Partnerships facilitated this collaboration, amplifying the bowl’s national exposure and sponsorship opportunities. Playfly Founder and CEO, Mike Schreiber, emphasized the innovative approach to fan experience and the intersection of college sports and entertainment.

The “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop” not only elevates the profile of the college football event but also continues its tradition of donating all net proceeds to charity while offering substantial brand exposure and recognition opportunities. This partnership is set to redefine the NCAA brand partnership landscape and provide an unforgettable experience for fans.