Timbaland and Swizz Beatz Partner with Elon Musk for Verzuz Distribution Deal at Cannes Lions Festival

Timbaland and Swizz Beatz have made a groundbreaking partnership with billionaire Elon Musk, announcing a new distribution deal for their popular Verzuz brand. The Hip Hop veterans revealed the exclusive release of Verzuz content on Musk’s social-media platform, X, during a conference at Cannes Lions International Festival of Creativity in France.

In a joint statement, Timbaland and Swizz Beatz expressed their excitement about the collaboration, with Swizz Beatz stating, “We are beyond thrilled to have found the best partner for Verzuz,” and Timbaland adding, “Our goal has always been to bring Verzuz to the world which we can now do bigger than ever.”

The alliance was also praised by X CEO Linda Yaccarino, who highlighted the innovative nature of the partnership and the potential for redefining how consumers engage with entertainment.

This move comes after Timbaland and Swizz Beatz regained control of Verzuz in 2024, following a legal battle with Triller over financial disputes. The producers settled with Triller and are now focused on expanding the Verzuz brand on the X platform.

Fans can expect new and exciting content from Verzuz in the future, with Timbaland teasing a revamped lineup and Swizz Beatz promising an epic return for Season 3. The duo is dedicated to ensuring the longevity and success of Verzuz, making strategic changes to enhance the platform’s impact in the entertainment industry.