Savage X Fenty Features A$AP Rocky and Son in New Campaign

Rihanna and A$AP Rocky’s 2-year-old son, RZA, is making waves in the modeling world once again, this time alongside his father in a campaign for Savage X Fenty. The father-son duo posed in matching boxer briefs and tank tops, showcasing the brand’s Classics collection.

RZA, who made his modeling debut on the cover of Vogue shortly after his birth, has now become a big brother to Riot Rose. Rihanna shared that RZA initially struggled with the arrival of his little brother but has since grown to love and care for him, showing his affection by holding his hands and comforting him when he cries.

Both Rihanna and A$AP Rocky have been open about their family life, with the rapper recently starring in Bottega Veneta’s “Portraits of Fatherhood” campaign, highlighting his role as a dedicated father and partner. In celebration of RZA’s Savage X Fenty debut, the brand is offering VIP members a free pair of limited-edition toddler boxers with the purchase of any men’s classic boxers pack.

There has been speculation that Rihanna may soon venture into the children’s clothing market, as she reportedly trademarked “Fenty Kids” in 2023. While she has not confirmed any plans, she expressed interest in the idea, noting that she would have fun with creating miniature clothing. In the meantime, fans can shop the Classics by Savage X Fenty collection on the brand’s website.