Recording Academy to Expand Globally into Africa and the Middle East

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    The Recording Academy Expands Globally: Strengthening Presence in the Middle East and Africa

    The Recording Academy is making big moves to expand globally, with a focus on the Middle East and Africa. The organization, known for overseeing the prestigious Grammy Awards, is teaming up with Ministries of Culture and key stakeholders in these regions to strengthen its presence and services.

    CEO of the Recording Academy, Harvey Mason Jr., expressed his excitement about the initiative, highlighting the importance of supporting music creators worldwide. The Academy has been actively engaging with leaders in the Middle East and Africa through various means such as listening sessions, tours, and consultations with government ministries and music creators.

    Their expansion goals include providing enhanced training through their “GRAMMY GO” learning platform, offering tailored educational programs, and producing original content that celebrates the musical heritage and emerging scenes of Africa and the Middle East. The Academy has already collaborated with cultural ministries and organizations in countries like Kenya, Saudi Arabia, Nigeria, and South Africa, with plans to publish reports detailing their research and insights into these music markets.

    Recording Academy President, Panos A. Panay, emphasized the organization’s dedication to supporting music creators globally. The expansion efforts into these fast-growing regions reflect their commitment to fostering a truly global music community where creators from every corner of the world have the resources and support they need to thrive. This initiative is set to bring about positive changes and opportunities for music creators in the Middle East and Africa.